Check out John Casablancas, Santogold and Pharrell on "My Drive Thru." This one will get your head and booty boppin in your cubicle! (Click post title for link)
New York Times, 7/7/08: "Two weeks ago, Converse released a single by a combination of artists that The Times of London called “a three-headed Frankenstein’s monster of coolness”: the Strokes singer Julian Casablancas, the producer Pharrell Williams and the R&B performer Santogold. Offered as a free download on Converse’s Web site, the song received mostly favorable reviews from both blogs and newspapers.
“Our instructions to them were to have fun, as though they were doing any song,” said Jon Cohen, co-founder of Cornerstone, a music marketing company that has set up music deals for Converse, Nike, Caress and Smirnoff. “It doesn’t matter where the music comes from as long as it’s great.”
New York Times: It's American Brandstand, Marketers Underwrite Performers
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