Monday, November 19, 2007

Amazon Pitches a Wireless IPod for Books

I HAVE TO KEEP AN EYE ON THIS HOT ITEM. I'M NOT CONVINCED OF THE PRICE POINT.

NEW YORK TIMES
By Saul Hansell

Amazon.com introduced its electronic book reader today at a packed event in New York. Unlike other products in this area, Amazon’s $399 Kindle is designed to be used without ever connecting to a computer. Instead it has a wireless Internet connection that lets users browse Amazon’s online store on the device and download a book in less than a minute.

Amazon is trying to do for books what Apple has done for music. It has linked its device tightly to its own online bookstore, just as the ITunes music store is tied into the iPod. Amazon has 90,000 titles for sale at launch, including books from all major publishers.

Best sellers and new releases will cost $9.99. That represents a substantial savings off of Amazon’s already discounted prices. Amazon is currently selling hardcover bestsellers for roughly $13 to $20 and trade paperbacks for $8 to $11.

The Kindle will also download and display newspapers, magazines and blogs. But in an era when most Internet content is offered free with advertising, Amazon has decided to charge monthly fees for these publications. The company says the fees will cover the cost of transmitting the information over the wireless network. Kindle users do not need to pay separately for a wireless data service.

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