New York Times
By MOTOKO RICH
Published: February 11, 2008
In an attempt to increase book sales, HarperCollins Publishers will begin offering free electronic editions of some of its books on its Web site, including a novel by Paulo Coelho and a cookbook by the Food Network star Robert Irvine.
The idea is to give readers the opportunity to sample the books online in the same way that prospective buyers can flip through books in a bookstore.
Starting Monday, readers who log on to www.harpercollins.com will be able to see the entire contents of “The Witch of Portobello” by Mr. Coelho; “Mission: Cook! My Life, My Recipes and Making the Impossible Easy” by Mr. Irvine; “I Dream in Blue: Life, Death and the New York Giants” by Roger Director; “The Undecided Voter’s Guide to the Next President: Who the Candidates Are, Where They Come from and How You Can Choose” by Mark Halperin; and “Warriors: Into the Wild” the first volume in a children’s series by Erin Hunter.
HarperCollins also plans to upload a different title by Mr. Coelho each month for the rest of the year.
Brian Murray, president of HarperCollins, said that the free electronic editions would be available only for one month, and readers would not be able to download them to laptops or to an electronic reader like Kindle from Amazon.com. The print function will also be disabled, but readers will be able to link to retailers like Amazon.com to buy copies of the books.
Reached by telephone in Paris, Mr. Coelho said: “I believe that generosity pays off.” On his own blog, he gives readers links to pirated editions uploaded by readers in numerous languages. “I believe that they are not going to go beyond 20 or 30 pages” when reading on the Internet, he said.
Neil Gaiman, the fantasy novelist, short story and comics writer, is asking readers of his blog to vote on the title they would most like to give as a gift. An electronic scan of the winning title will be offered free on the HarperCollins site later this month. Mr. Gaiman said the online effort was not so different from what has been going on for generations.
“I didn’t grow up buying every book I read,” said the English born Mr. Gaiman, 47. “I read books at libraries, I read books at friend’s houses, I read books that I found on people’s window sills.” Eventually, he said, he bought his own books and he believes other readers will, too.
HarperCollins will also begin offering 20 percent of some books two weeks before the hardcover editions go on sale. Starting Tuesday, readers can see the first fifth of “The Perfect Wife” by Victoria Alexander; “Deep Dish” by Mary Kay Andrews; and “Friend of the Devil” by Peter Robinson, all books that go on sale later this month.
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